Brands : The Main Objectives of the Campaign were-

• Jurassic Park
• Fun-N-Food Village
• Splash Water Park

Campaign : The Campaign was carried out with the strategic use of Outdoor Media to drive more and more traffic in respective Water Amusement Parks

Objective : The Main Objectives of the Campaign were-

• To extend the Brand Identity and Brand Awareness of Jurassic Park ,Fun-N-Food Village and Splash Water Park
• To drive more and more footfall of all age group

Target Audience : Targeted mainly to children and youth

Execution : Come summer, it rains people and more people for the umpteen water parks in and around the capital. With increased competition, each one is trying the best to attract more people. Targeted mainly to children and youth, the advertising for these water parks has to stand out.

Graphisads as the ever-dependable outdoor media owner has provided perfect solutions for three clients this season with colorful visuals and crispy Hinglish messages.

Around 150 sites have been displayed all over Delhi. Delhiites on the move, just cannot miss these displays. That’s the power of Graphisads Outdoor Media

Results : With the creation and execution of effective strategy of outdoor media every individual Water Park got boosted with heavy traffic and the brand image was enhanced to a large extent.Yes, the three major water parks count on Graphisads. Three cheers for Delhiites

Challenges : The crucial challenge for us was to create an individual brand image for all three Competitor Water Parks- Jurassic Park, Fun-N-Food Village and Splash Water Park. Restricted to only a couple of months, the target of the campaign was to get maximum mileage through outdoor