In 1997, he took over Graphisads to turn around its fledgling fortunes by instilling professionalism and fresh energy. He introduced reinvention and innovation across all verticals, including organizational setup, client servicing, media buying, and marketing strategies. He knew his goals and, over the years, perfected the “art of getting things done better than others.”
His energy and zest are a constant source of motivation for his team. He believes in “value-for-money advertising,” which means maximizing publicity output on a minimal budget. His relentless efforts to exceed clients’ expectations are reflected in the agency’s credo of out-of-the-box creativity and communication. It is his belief that no matter how small the campaign is, the communication should achieve the twin objectives of “Attention” and “Retention.” His honest efforts and perseverance have paid rich dividends. Today, Graphisads stands among the top advertising companies, with Mr. Mukesh Gupta being a recognized figure in the media industry.
An established dimension of his personality is his deep concern for various social issues and profound respect for Indian art and culture, which he is always enthusiastic to promote and support in every way possible. A respected voice in the media fraternity, his honorable associations extend across business, social, cultural, and political circles. He is the General Secretary (North) of the Indian Outdoor Advertisers Association and also serves as Chairman of the Media, Entertainment, Art & Culture Committee of the PHD Chamber of Commerce & Industry. In this capacity, he regularly takes up related issues at different forums and ministries.
Graphisads owes its growing success to his exemplary values, insightful guidance, and inspiring leadership. He gets along comfortably with everyone—be it Bollywood celebrities, influential politicians, the who’s who of different fields, fellow businessmen, and, most importantly, the valued clients of Graphisads, for whom the agency’s true ambassador is Mr. Mukesh Gupta.