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Mukesh Gupta, Chairman of Graphisads Limited, began his journey in 1976 in the field of advertising by starting Rashtriya Advertising with zero investment. Soon, the days of struggle and challenges paved the way to a phase of consolidation, achieved through hard work, sincerity, and keen business acumen.
In 1997, he took over Graphisads to turn around its fledgling fortunes by instilling professionalism and fresh energy. He introduced reinvention and innovation across all verticals, including organizational setup, client servicing, creative processes, media buying, and marketing strategies.
His energy and zest are constant sources of motivation for his team. He believes in ‘Value for Money,’ which means maximizing publicity output on a minimal budget. His relentless efforts to exceed clients’ expectations are reflected in the agency’s guiding credo of out-of-the-box creativity and communication. He firmly believes that no matter how small a campaign is, the communication should achieve the twin objectives of ‘Attention’ and ‘Retention.’ His honest efforts and perseverance have yielded rich dividends. Today, Graphisads stands among the top advertising companies, with Mr. Mukesh Gupta being a recognized figure in the media industry.
An established dimension of his personality is his deep concern for various social issues and his profound respect for Bhartiya art and culture. He is always enthusiastic about promoting these values and extends every possible support in his capacity.
A respected voice in the media fraternity, his honorable associations extend across business, social, and cultural circles. He is very active in the Outdoor Advertisers Association and is a former Chairman of the Media, Entertainment, Culture & Tourism Committee. In this capacity, he regularly addresses media-related issues in different forums and with the Government.
He has visited several countries as part of many business delegations. Graphisads owes its growing success to his exemplary values, insightful guidance, and inspiring leadership. He gets along comfortably with everyone, be it Bollywood celebrities, influential politicians, leading figures from different fields, or fellow businessmen.
Currently, he is active with the Swarnim Bharat Foundation, promoting Swadeshi initiatives and contributing to employment generation.