Vande Bharat Express Trains- Unique Branding Opportunity
to and fro ROUTE COVERED BY VANDE BHARAT EXPRESS
- New Delhi – Kanpur – Prayagraj – Varanasi
- New Delhi – Ambala – Ludhiana – Jammu – Katra
Innovative branding through Video Advertising on 47 cm LED TVs.
Salient Features of the project
- Premiums Trains catering to SEC-A+ target audience.
- Both trains have all new 16 coaches each. They are long haul trains with a few stops in between– Varanasi Express stops at KANPUR CENTRAL & PRAYAGRAJ (Allahabad) and Katra Express stops at AMBALA CANTT, LUDHIANA & JAMMU.
- The LED TVs are fitted on every coach of the train. 62 LED TVs in each train, having sharp resolution.
- 90%+ occupancy due to convenient timings
- Truly Cost-effective Branding: Video Advertising only Rs. 2/- per screen per spot (10 seconds)
- Covers 5 Northern States
- Target religious tourist
- DAVP rates approved