Campaign details :

• Road Shows across Haryana and Uttar Pradesh were executed for New Holland Tractors.
• Our mobile publicity vans covered those villages where agriculture was the primary occupation as per client’s brief.
• Since increase in sales was the key objective, we suggested to the client to send Finance Company / Bank representatives along with our vans.
• The representatives interacted with the Farmers who were interested in the tractors. The Finance Company people also had the forms etc. ready and took some token amount as advance to confirm booking.
• The company was able to sell over 400 tractors in a month in Haryana alone.