Target Group: Directors of Big MNC’s, Entrepreneurs, Bureaucrats, CXOs, Celebrities, NRI’s

Plan of Action: An optimized advertisement Campaign including Print Media- Leading Newspapers and India’s Top Leading Magazines was to be executed on the basis of the above information to hit the Bull’s eye and achieve desired optimized results.

CHALLENGE: A BIG PLAN WAS TO BE EXECUTED ON A CUT THROAT LEVEL COMPETITION BASIS WITHIN A LIMITED TIME CONSTRAINT.

A NET OUTLAY OF 12 cr. approx TO BE SPREAD IN A TENURE OF 60 DAYS, WELL EXECUTED AND NOTICED BY THE MASSES & HNIs OF DELHI NCR.

AIM : To reach masses through major verticals only of the advertising industry i.e Print & Outdoor in Delhi & Gurgaon.4 A well planned Print Media spread within the leading Newspapers of Delhi NCR including Hindustan Times-Main, HT Mint Asia, Times of India-Main & around 30 niche Magazines. More than 30 sites displayed In Gurgaon & Delhi, Just one day prior to launch as a teaser campaign out of which on 10 identified Sites innovation was done. Each innovation costing 2.5 lacs approx.

RESULTS: A GRAND SUCCESS

AN OUTCOME OF BRILLIANT
• MEDIA PLANNING
• MEDIA BUYING
• MEDIA RELEASING
• MEDIA MONITORING