Objective : The Main Objectives of the Campaign were-

• To reach masses through all major verticals of the advertising industry- Print, Electronic-Radio &Television, Outdoor in Delhi & Gurgaon.
• To boost the brand visibility and mileage to create a lot of buzz in the market.

Campaign : The whole campaign was to promote MAPSKO Mount Ville, the high end Premium 3-4 BHK luxury Aravali view apartments, with exclusive terrace homes and breathtaking view of the Aravalis.

Target Group : Upper Middle Class

• MNC executives staying in nuclear family with monthly income of Rs 2lac+, Businessmen, Investors.

Execution : A 360 degree advertisement Campaign including Print Media, Electronic Media, Outdoor Media was executed to hit the Bull’s eye and achieve desired optimized results. The plan was executed on a cut throat level competition basis within a limited time constraint.

• Complete Media Planning, Media Buying and Media Monitoring was done for the campaign.
• A well planned Print Media spread within the leading Newspapers of Delhi NCR was done including Hindustan Times-Main, HT ESTATES, HT Classifieds, Times of India-Main, Times Property, Times Classified, Dainik Jagran, Dainik Bhaskar, Mail Today & many more
• A mix media of Outdoors displayed at all prime areas in Delhi & Gurgaon.
• More than 50 sites displayed overnight across Gurgaon & Delhi
• Spots Run on Radio Channels like FEVER, BIG FM, RADIO ONE, RADIO CITY in Delhi NCR
• TVC Run on News Channels like ABP & NDTV in Delhi NCR and L shape banner on Channels like ABP & ZEE NEWS

Results : The campaign was a great success because-

• High number of footfalls and commuters’ traffic was received during the campaign.
• MNC Executive, Businessmen, Investors, high income groups & HNI (High Net Individuals) visited the site.
• A lot of buzz was created in the market.