Campaign Objective : Create Awareness

Media used : Outdoor

Period : April – June 2018

Campaign details :

• Under the IPDS Scheme, Power Ministry is developing wide-scale power related infrastructure in India. PFC is the nodal agency for IPDS.
• The pan-India campaign aimed at educating people about various Govt. initiatives in power sector.
• We were assigned IPDS’s outdoor campaign for Rajasthan, Maharashtra, Uttar Pradesh, Punjab, Madhya Pradesh, Tamil Nadu, and Gujarat states.
• The campaign was advertised on almost all type of outdoor media – BQS, Hoarding, Public Utilities, Gantries, and Airport Media.
• The Value of the campaign was approx. 10cr.