Client Name : India Today
Case Study : OOH Campaign of the India Today News Channel
Objectives : The Main Objectives of the Campaign were-
Outdoor Campaign
Key Results : As a result of our significant efforts India Today Television, the new English Channel, has become No.1 in the country toppling many established players such as Times Now, NDTV 24×7, CNN IBN, etcAs a result of our significant efforts India Today Television, the new English Channel, has become No.1 in the country.
Testimonial: In an e-mail, the channel has acknowledged the vital role of Graphisads in reaching out to the masses through outdoor media. The mail says “Thank You Alok & RK, with your support we have really achieved what we aimed at, before start of the campaign”.
This is yet another proof of our expert understanding of the OOH media as we provided over 60 prime sites in Delhi to give the impetus to the channel.
Campaign Screenshot
