Campaign Objective : Brand Enhancement

Media used : Print ad

Period : January 2017

Campaign details :

• Air India launched a national print campaign under the caption “Dil mein India, Aasman mein Air India” suggested by our creative team.
• To our pride, the airline subsequently adapted it as their brand position line.
• The high worth ad received several awards.
• The campaign and the caption received high appreciation of Air India.
• The value of campaign was approx. 1.5cr.