Client Name : K. R. Mangalam University
Case Study : Digital Strategy of K.R. Mangalam University
Objective : Getting qualified leads for admission
Solutions : Strategies we followed :
- Search strategy to outbid competitors.
- Mapping competitor leads using GSP
- Native Ads on Yahoo and TIL
- Branding using TVC on youtube
- Lead based campaign on 360 degree careers
- Branding campaign on Jagran Josh, HT Campus
Key Results : Client got qualified leads from the digital campaigns.