Why Outdoor still works.If the brand searches for the best media options to promote their campaign, the choice is huge now as the emergence of digital media with smart targeting tools and innovations in traditional media does not make outdoor advertising as the top option.

Millennials (18-29 years old), or the “always connected generation,” are 80 million strong. Their estimated spending is $600 billion and they are responsible for roughly 21 percent of consumer discretionary power—certainly substantial enough to warrant marketing attention from anyone dedicated to being successful.