Campaign Objective : To make aware the citizens of Delhi about the annual Airtel Half Marathon

Key Results : The awareness level was high on the day of participation with more participants than ever, clearly stating that message was home and result was achieved.

Advertising Solutions : The Roadblock strategy was adopted, where in an entire stretch of a road or a locality is bombarded with single communication. For Airtel Half Marathon, all the means of communication including Unipoles, Public Utilities, Vending Kiosks, Flagpoles, Mini Unipoles & Dustbins on the entire Lodhi Road and the nearby areas, were virtually draped with Airtel communication, leading to an unprecedented experience.