PRINT AND BTL ACTIVITY

Case Study :TATA Motors – LCV Products

Brand

TATA

Categories

Automobile

Target Audience

Average Income Group

Campaign

As per the recently issued draft of Ministry of Road Transport, BS-IV norms have become mandatory across the country in a phased manner starting this October. From 1st October all vehicles have to follow BS-IV norms which will affect the cost of the vehicles. This campaign is about the informing all Light Commercial Vehicle customers that this is the best time to buy a LCV and to save your money. This print and production campaign was essentially focused at the northern India region.

Objectives

The Main Objectives of the Campaign were-

  • To communicate the message of the cost effectiveness of all TATA LCV products as its price is going to be increased from 1st
  • To promote TATA as the best player in LCV sector.
  • To approach more and more people in North India and increase sales.

Solutions Provided

To target the entire North India region and to ensure the maximum reach of the campaign we decided to run print campaign which included promotions with banners and distribution of leaflets.

  • 1000 banners were mounted around big showrooms in all major cities of North India.
  • We developed impressive creative designs and got 25,000 leaflets printed and got them distributed across Delhi NCR, Jaipur, Udaipur, Kanpur, Lucknow, Allahabad, Dehradun and Jammu and Kashmir.

Results

With the message of cost effectiveness many customers showed positive response in lead generation and in increasing sales from all the parts of Northern India region. Distribution of 25000 leaflets instead of giving print ads in newspapers proved to be more cost effective and it ensured more reach and visibility.

Campaign Screenshot