360 Degree Campaign

Case Study : MAPSKO Mount Ville

Brand

MAPSKO BUILDERS PVT LTD

Category

Real Estate Sector

Target Group

Upper Middle Class

  • MNC executives staying in nuclear family with monthly income of Rs 2lac+, Businessmen, Investors.

Campaign

The whole campaign was to promote MAPSKO Mount Ville, the high end Premium 3-4 BHK luxury Aravali view apartments, with exclusive terrace homes and breathtaking view of the Aravalis.

Objectives

The Main Objectives of the Campaign were-

  • To reach masses through all major verticals of the advertising industry- Print, Electronic-Radio &Television, Outdoor in Delhi & Gurgaon.
  • To boost the brand visibility and mileage to create a lot of buzz in the market.

Campaign Screenshot

Execution

A 360 degree advertisement Campaign including Print Media, Electronic Media, Outdoor Media was executed to hit the Bull’s eye and achieve desired optimized results. The plan was executed on a cut throat level competition basis within a limited time constraint.

  • Complete Media Planning, Media Buying and Media Monitoring was done for the campaign.
  • A well planned Print Media spread within the leading Newspapers of Delhi NCR was done including Hindustan Times-Main, HT ESTATES, HT Classifieds, Times of India-Main, Times Property, Times Classified, Dainik Jagran, Dainik Bhaskar, Mail Today & many more
  • A mix media of Outdoors displayed at all prime areas in Delhi & Gurgaon.
  • More than 50 sites displayed overnight across Gurgaon & Delhi
  • Spots Run on Radio Channels like FEVER, BIG FM, RADIO ONE, RADIO CITY in Delhi NCR
  • TVC Run on News Channels like ABP & NDTV in Delhi NCR and L shape banner on Channels like ABP & ZEE NEWS

Results

The campaign was a great success because-

 

  • High number of footfalls and commuters’ traffic was received during the campaign.

 

  • MNC Executive, Businessmen, Investors, high income groups  & HNI (High Net Individuals) visited the site.

 

  • A lot of buzz was created in the market.