Client Name : VIVO
Case Study : VIVO Campaign
Inventory : Unipoles, Cubicles, Flag poles, MUPIs, Benches
Campaign Period : March 2017 – February 2018
Campaign details :
- Fabricated the frames of all inventories in blue to draw maximum mileage
- Employed ROADBLOCK strategy where entire stretch was bombarded with VIVO creatives
Areas covered : Lodhi Road and Gaffar Market