A branding exercise led by Mr Inder Aggarwal, CEO-Outdoor, which
covered entire Delhi-NCR for the entire year starting March 2017. In fact it was Mr Aggarwal’s idea to colour even the frames of all inventories in blue to draw maximum mileage for Brand VIVO. Graphisads employed the ROADBLOCK strategy where in an entire stretch was bombarded with VIVO creatives, and nothing else was displayed on that stretch. This was done at Lodhi Road and Gaffar Market areas drawing unprecedented mileage for the client. Besides that other inventories too were employed wherever strategically required.