Print and BTL Activity | Outdoor Campaign

Client Name : TATA Motors

Case Study : PRINT AND BTL ACTIVITY

Objectives : The Main Objectives of the Campaign were-

To communicate the message of the cost effectiveness of all TATA LCV products as its price is going to be increased from 1st

To promote TATA as the best player in the LCV sector.

To approach more and more people in North India and increase sales.

360° Media

Advertising Solutions : To target the entire North India region and to ensure the maximum reach of the campaign we decided to run a print campaign which included promotions with banners and distribution of leaflets

1000 banners were mounted around big showrooms in all major cities of North India.

We developed impressive creative designs and got 25,000 leaflets printed and got them distributed across Delhi NCR, Jaipur, Udaipur, Kanpur, Lucknow, Allahabad, Dehradun and Jammu and Kashmir.

Key Results : With the message of cost-effectiveness, many customers showed a positive response in lead generation and in increasing sales from all the parts of the Northern India region.Distribution of 25000 leaflets instead of giving print ads in newspapers proved to be more cost-effective and it ensured more reach and visibility.