Case Study : Stonex

Introductory-cum-Branding Exercise

Campaign Period: March 2017 – February 2018

Campaign Objective

Branding Exercise

Inventory

Print, Unipoles, Mini-Unipoles & Standing Panels

Advertising Solutions

Stonex, a premier and one-of-its-kind category, was brought on-board by the persevering effort of Spike Advertising Team, a subsidiary of Graphisads, in tandem with the Stonex Marketing & Sales Team after a thorough market analysis decided to go for a B2B+B2C magazines and Outdoor campaign because the TG were influencers like Architects, NRIs, Builders & Hotels. The magazine campaign is being released in the following magazines like Surfaces Reporter, Architectural Digest, Architecture + Design, Elle Décor, Forbes India, Golf Digest, Jetwings (Domestic)-Jet Air, etc.

Around 50 OOH inventories were displayed in North, South & West Delhi leading to a massive feedback immediately shooting up the sales.

Campaign Screenshot

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