Mukesh Gupta, the Chairman & Managing Director of Graphisads, began his journey in 1976 towards a successful career in the field of Advertising by starting Rashtriya Advertising. Very soon, the days of struggle and challenges gave way to a phase of consolidation, achieved through hard work, sincerity and keen business acumen. Never stepping back from innovation, he started and revolutionized the whole concept of Outdoor Advertising in Delhi and North India.
In 1997, he took over Graphisads to turn around its fledgling fortunes by instilling professionalism and energy. He injected re-invention and innovation across all verticals, be it the organizational set up, client servicing, media buying, marketing strategies etc. He knew his goals, and over the years had perfected the ‘art of getting things done’.
His energy and zest were contagious and quickly impressed his dedicated team. Always maintaining his identity as an extension of his clients’ brand image, he believed in ‘value for money advertising’, which meant that all advertisers got adequate exposure as per their budget outlays. His relentless efforts to exceed clients’ expectations also translated into distinct creativity in communication. It is his belief, that no matter how small, every advertising communication has to achieve the twin objectives of ‘Attention’ and ‘Retention’. Today, his efforts have paid off as Graphisads has become an established name in advertising.
A profound respect for Indian Art & Culture and concern for social issues has made him constructively employ his resources towards their promotion. He is associated with many Business, Social, Cultural and Political platforms. As the Chairman Tourism Committee of PHD Chamber of Commerce & Industry, he takes up issues concerning tourism & hospitality with the government.
As the Central Committee Member of Overseas Friends of BJP (OFBJP), he has visited several countries, to ensure better cultural exchanges and improve the relationship with Indian diaspora.
Today, Graphisads owes its impeccable position with strong foundations in the advertising industry to his genius, untiring efforts and inspiring leadership. As the saying goes that true genius never rests at one conquest but is always ready to experiment with self and surroundings. He gels comfortably in the company of all… be it Bollywood artists, powerful politicians and the who’s who of social circles and fellow businessmen and most importantly his friendly ‘clients’, for whom Graphisads and Mukesh Gupta are one and the same.