Client Name : JIMS
Case Study : Jagannath Institute of Management Studies
Objective : The Main Objectives of the Campaign were-
To promote Jagannath Institute of Management Studies as a trailblazing premier institute of professional studies of Delhi.
To initiate a quantum leap in the number of Admissions and Queries from Delhi region
Target Audience : Students and parents
Campaign : Multiple Outdoor Media Vehicles like Unipoles, Minipoles and Hoardings were put in to service to promote Jagannath Institute of Management Studies. The whole campaign was formulated and laid to increase number of admission and queries from their student catchment areas of North and West Delhi for two months.
Results : As an outcome of our strategic outdoor campaign Jagannath Institute of Management Studies received an unprecedented response from its student catchment areas of North and West Delhi and it saw a huge surge in admissions for the current academic year.