CASE STUDY

Campaign Type

DMRC Media

Outdoor campaign on LED screens at two Metro Stations

Objective

Targeting metro users to advertise various brands and products on LED screens displayed at prominent locations at Akshardham and Botanical Garden metro stations.

Execution

We have installed LED screens at Delhi’s 2 busiest metro stations. Akshardham receives 1186022 commuters and Botanical Garden gets 6251583 in an average month.Each station has 33 LED screens and 2 static panels. We offer 10 sec. slots to a commercial in every 2 min loop size. Thus there area total of 30 slots per hour. Campaigns run from a minimum of 15 days to 3 months or more as per the client’s requirement.We have carried prominent campaignsfor clients like: Ajnara, Panchsheel, Sobha , DIP, Ministry of Rural Development, AMFI, Mahagun Developers, Incred Finance , General Client Fund, Shuttl.com, Uber,  Election Commission, Baba Ilaichi, PNB, and REC. It has been observed that client gains incremental returns proportionate to duration of publicity. All these campaigns have been great success.

LED TV Units Photos