Case Study : National Skill Development Corporation

OOH Campaign

Campaign Period: 2nd April to 5th April 2017

Campaign Objective

Launch Campaign of Govt Initiative

Hoarding, Pole Kiosk & Print

The job assigned was to manage a high decibel print and outdoor publicity campaign of a high profile event to Inaugurate and Lay Foundation of various initiatives under Ministry of Skill Development and Entrepreneurship involving the President and other top dignitaries from Centre and State in a Tier III town in Jharkhand.

The campaign was led by Bishwa Mohan Jha, Vice President – Business Development and executed on ground by Neeraj Bakshi, Event Head. Outdoor publicity arrangements for the event at Deoghar, Jharkhand were made by Graphisads Team within a very short period of time to everybody’s satisfaction. More than 100 units were up within 12 hours. Apart from print advertisements during that period, Deoghar, Ranchi and Patna, were interspersed with hoardings and unipoles to reach out to maximum stakeholders.

Campaign Screenshot

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