CASE STUDY

Campaign Type

Development and release of Print ad in print media

DDA Housing Scheme 2019

Campaign period : One time. In March 2019

Objective

To announce the launch of housing scheme 2019 wherein about 18000 DDA flats were on sale.

Execution

Print Ad: DDA assigned us the task of advertising the announcement. We created copy and design of the ad. The core of ideation was to make it appealing to eyes. So we took the route of direct approach in communication and clutter-free designing. We released the ad in Media. The result was astonishing as DDA got oversubscription of the scheme.

Campaign photos