Case Study : Bikanervala India Sweets

Bikano Namkeen Offer Promotion

Campaign Period: February-March 2017

Campaign Objective

Branding Exercise

Inventory

Unipoles, Mini-Unipoles & Standing Panels

Advertising Solutions

During the festive season of Holi, Bikano came up with 50 gram extra with 200 gram offer on its entire range of Namkeens. Graphisads Team led by Inder Agarwal and aptly supported by senior resource Soniya Khanna bagged the lion’s share of the outdoor campaign for it. The campaign covered entire Delhi-NCR for a period of two months. Eye-catchy design and strategic location made the campaign talk-of-the-town.

More than 30 inventories including Unipoles, Mini-Unipoles & Standing Panels were displayed on rotation basis.

Campaign Screenshot

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