Brand building of Air India on the line of ‘Fly the change’.
A print and outdoor campaign comprising a series of ads – a new ad every week for about 6 weeks – was desired by Air India. The campaign was based on ‘better flying experience’ under the position line of “Fly the change”. Air India found our creative designs and communication best amid tough competition from others. So we carried the campaign. Our 6 print media creatives were also adapted for outdoor media. Newspaper release and outdoor media, both were executed by us. The campaign received wide-scale acclaim, and Air India brand image received great boost.