CASE STUDY

Water Parks of Delhi-NCR chill out with Graphisads’ Outdoor solutions

Brands

  • Jurassic Park
  • Fun-N-Food Village
  • Splash Water Park

 

Category

Water Amusement Parks

Campaign

The Campaign was carried out with the strategic use of Outdoor Media to drive more and more traffic in respective Water Amusement Parks

.

Objective

The Main Objectives of the Campaign were-

  • To extend the Brand Identity and Brand Awareness of Jurassic Park ,Fun-N-Food Village and Splash Water Park
  • To drive more and more footfall of all age group

Target Audience

Targeted mainly to children and youth

Execution

Come summer, it rains people and more people for the umpteen water parks in and around the capital. With increased competition, each one is trying the best to attract more people. Targeted mainly to children and youth, the advertising for these water parks has to stand out.

Graphisads as the ever-dependable outdoor media owner has provided perfect solutions for three clients this season with colorful visuals and crispy Hinglish messages.

Around 150 sites have been displayed all over Delhi. Delhiites on the move, just cannot miss these displays. That’s the power of Graphisads Outdoor Media

.

More the merrier. More the media, better the reach

A powerful bouquet of outdoor media vehicles displayed – Unipoles, Wall Wraps, Standing Panels, and Street Furniture etc.

Results

With the creation and execution of effective strategy of outdoor media every individual Water Park got boosted with heavy traffic and the brand image was enhanced to a large extent.

Yes, the three major water parks count on Graphisads. Three cheers for Delhiites

Challenges

The crucial challenge for us was to create an individual brand image for all three Competitor Water Parks- Jurassic Park, Fun-N-Food Village and Splash Water Park. Restricted to only a couple of months, the target of the campaign was to get maximum mileage through outdoor

Jurassic Park

Fun-N-Food Village

Splash Water Park