Average income group
The Main Objectives of the Campaign were-
As per the recently issued draft of Ministry of Road Transport, BS-IV norms have become mandatory across the country in a phased manner starting this October. From 1st October all vehicles have to follow BS-IV norms which will affect the cost of the vehicles. This campaign is about the informing all Light Commercial Vehicle customers that this is the best time to buy a LCV and to save your money. This print and production campaign was essentially focused at the northern India region.
To target the entire North India region and to ensure the maximum reach of the campaign we decided to run print campaign which included promotions with banners and distribution of leaflets.
With the message of cost effectiveness many customers showed positive response in lead generation and in increasing sales from all the parts of Northern India region. Distribution of 25000 leaflets instead of giving print ads in newspapers proved to be more cost effective and it ensured more reach and visibility.