Digital Campaign

Case Study : Magicbricks launched the Great Online Homes Festival with Google & Group M

Brand

Central Park

Category

Real Estate Sector

Target Group

High Income People Group of Delhi NCR

Campaign

Real estate portal Magicbricks joined hands with GroupM and Google and launched a property festival Great Online Home Festival (GOHF). The festival presented the best deals in the real estate industry, home decoration and homecare brands on online platform. The Property stock worth upto Rs 3,000 crore was made available to the customers to choose from. We facilitated our client Central Park’s presence in this property fest.

Objectives

The Main Objectives of the Campaign were-
To facilitate Google and Magic bricks for platinum sponsorship for Delhi NCR.
To assist Google and Magic Bricks with the complete creative planning of Great Online Home Festival.
To achieve more visibility for Central Park initiating a sales boost.
To generate more reach and brand visibility of Central Park, Magic Bricks and Great Online Home Festival.

Campaign Screenshot

Solutions Provided

Graphisads facilitated superheros Magicbricks and Google with the raffle wheel of platinum sponsorship of Central Park for Delhi NCR. We accommodated them with the Publication Coordination, creative coordination and technical coordination of microsite. We also further assisted them with the complete campaign management.

Results

Graphisads successfully executed and accomplished the campaign by generating substantial targeted inquiries.