Client Name : LIC Housing & Finance

Case Study : LIC Housing Home Loan Outdoor Plan

Objective : To create an awareness about the Housing Finance Scheme to the potential home buyers

Advertising Solutions : Most potent outdoor media viz. Unipoles & Public Conveniences were utilized to meet the target

Key Results : Due to increased awareness, the company registered an increase in the calls leading to increased loan sanctions.

LIC Housing

Outdoor Campaign

Campaign Screenshot