360° Advertising
Case Study : K R Mangalam- Spreading Its Educational Wings
Category
Educational Sector
Target audience
Students and Parents
Objectives
The Main Objectives of the Campaign were-
- To increase the admissions in different university streams for year 2015-2016
- To Highlight K.R. Mangalam as an outstanding educational institutition.
- To increase more awareness about the different stream s of K.R. Mangalam
Solutions Provided
In the 4 month campaign, multiple Media Vehicles were used to promote K.R. Mangalam University in different parts of India, mentioned below-
Print ads were given in Broad Sheet Newspapers in Delhi, U.P and Uttarakhand
Radio ads on local Radio channels in Bihar, Jharkhand and North East India.
Television commercial ads on Aaj Tak.
Digital ads were given on social media all over India.
Results
Due to our significant efforts, exceptional outcome was seen. Large numbers of queries were received from different parts of India. On the basis of these impressive results, second phase of media planning also took place.
