OOH Campaign

Case Study : Jagan Institute of Management Studies

Brand

JIMS

Category

Educational Sector

Target Audience

Students and parents

Objectives

The Main Objectives of the Campaign were-

  • To promote Jagan Institute of Management Studies as a trailblazing premier institute of professional studies of Delhi.
  • To initiate a quantum leap in the number of Admissions and Queries from Delhi region

Campaign Screenshot

Campaign

Multiple Outdoor Media Vehicles like Unipoles, Minipoles and Hoardings were put in to service to promote Jagan Institute of Management Studies. The whole campaign was formulated and laid to increase number of admission and queries from their student catchment areas of North and West Delhi for two months.

Results

As an outcome of our strategic outdoor campaign Jagan Institute of Management Studies received an unprecedented response from its student catchment areas of North and West Delhi and it saw a huge surge in admissions for the current academic year.