CASE STUDY
India Today Television Acknowledges Graphisads’ support in Outdoor media;
Becomes No.1 English Channel on Debut
Objective
The Main Objectives of the Campaign were-
- To create a Brand Identity and Brand Awareness for India Today Television
- To beat the competitors of India Today Television
- To make India Today a no.1 NEWS Channel
Results
As a result of our significant efforts India Today Television, the new English Channel, has become No.1 in the country toppling many established players such as Times Now, NDTV 24×7, CNN IBN, etc.
Testimonial
In an e-mail, the channel has acknowledged the vital role of Graphisads in reaching out to the masses through outdoor media. The mail says “Thank You Alok & RK, with your support we have really achieved what we aimed at, before start of the campaign”.
This is yet another proof of our expert understanding of the OOH media as we provided over 60 prime sites in Delhi to give the impetus to the channel.
