CASE STUDY

Campaign Type

Corporate Branding through Print and outdoor

Air India : Dil mein India, Aasman mein Air India” campaign

Objective

Link Air India’s Brand Image with National pride

Execution

Associating the brand image of the national carrier with national pride was the essence of Air India’s brief for this campaign which was supposed to take off on the New Year 2017. We submitted 3creatives. One of the captions given by us was “Dilmein India, Aasmanmein Air India”. The creative, especially the caption, captured the imagination of Air India. Subsequently, Air India insisted on using the same caption in many other ads. Recently, Air India has made it their position line. This is a coveted honor to us,and aremarkable journey for the campaign and the caption

Campaign photos