Objective : The Main Objectives of the Campaign were-

• To pay tribute to the former President of India Sh.APJ Abdul Kalam.

Campaign : When the former President of India Sh.APJ Abdul Kalam died, the whole nation was in grief. But the Delhi Government paid honest tributes to the great scientist turned visionary in the form of an extensive outdoor media campaign.

Normally obituary advertisements are restricted to print media. But the Delhi Government went one step ahead and used the power of outdoor media to reach out to the masses.

Execution : What was unique is the use of the illustration of the former President and his own message to pay the tribute.

In fact this campaign was described in the media as the “Sachi Shradhanjali” to the great leader. All the possible outdoor media were used for this campaign too.

A large number of Graphisads’ sites were used for this campaign by DIP.

Results : The client has got fabulous response to the campaign with hundreds of queries generating everyday. The campaign is currently on. The outdoor campaign was initially planned for one month has already been extended for one month due to the encouraging response for the client.