OOH Campaign

Case Study : Central Bank Cent Homes

Brand

Central Bank

Category

Banking Sector

Campaign

Central Bank of India has been a mainstay among our outdoor clientele. In August this year, Central Bank allotted us a major outdoor campaign covering individual schemes and promos.

Objectives

The Main Objectives of the Campaign were-

  • To make people aware about the offers and services of Central Bank.
  • To promote Central Bank  Home loans scheme by the name Cent Home
  • To promote Central Bank deposit schemes.

Campaign Screenshot

Execution

As Central Bank is a prestigious client our outdoor wing right away offered the best located sites at a package rate.

 

The outdoor campaign was initially planned for one month has already been extended for one month due to the encouraging response for the client. Three different creatives have already been used in the campaign. At some locations, all the three creatives have been put up consecutively to create branding for Central Bank.

 

All creatives have been highly noticeable because of the use of vibrant colour schemes. One creative was focusing on the Home loans by the name Cent Home and the other “Ab Lakhpati banana asaan” and the third one “Ab sab banenge Millionnaire in 120 months” focusing on their deposit schemes. The Campaign is currently on.

A fourth creative focusing on Festival Bonanza will soon be put up in most of the sites. With the Festive season fast approaching, we expect more focused and consistent activity on outdoor from Central Bank of India.

Results

The client has got fabulous response to the campaign with hundreds of queries generating everyday. The campaign is currently on. The outdoor campaign was initially planned for one month has already been extended for one month due to the encouraging response for the client.