OOH Campaign

Case Study : Apex Group

Brand

Apex Group

Category

Real Estate

Campaign

Apex Group is a well known real estate company in Delhi/NCR. They came up with a world class and modern shaped project APEX Golf Avenue in real estate industry for raising the standard of living with utmost care, dedication and professionalism.

Objectives

The Main Objectives of the Campaign were-

  • To increase sales
  • To increase Brand Awarness
  • To aware people with the project and scheme in which they were offering 25 flats free and 25 flats on 50% discount naming-“No Shak, Aazma Luck”

Campaign Screenshot

Execution

The campaign was all about the featuring a premium project “Apex Golf Avenue”. So to develop a remarkable campaign, a complete structure of campaign was developed, which included complete Media Planning, Media Buying and Media Scheduling. On the basis of the precise media planning the complete campaign was well executed and accomplished. The campaign was focused on the complete Delhi NCR region.

In print media different quarter page creative ads were developed and released in various publications like in Hindustan Times, Times of India, Dainik Jagran and Amar Ujala. In the outdoor campaign 30 units were displayed on the prime sites in various formats.

Results

With the complete bouquet of Media Planning, Media Buying, Media Scheduling and campaign execution APEX group received remarkable sales conversation and an impressive Brand Publicity.