OOH Campaign

Case Study : Ansal University

Brand

Ansal API

Category

Educational Sector

Campaign

Ansal University in an important name in the long list of educational clients being served by Graphisads. The current Ansal University Campaign was a well planned exercise carried out with the strategic use of Outdoor Media and Print Media to generate more leads and admissions queries from Delhi NCR and Gurgaon region. A name to reckon with, Ansal University’s campaign was a class apart with regard to content, approach and overall presentation.

Objectives

The Main Objectives of the Campaign were-

  • To position Ansal University as a leading force in education sector.
  • To drive more and more footfall of students for admissions.
  • To generate more leads and admission queries.

Campaign Screenshot

Execution

Impressive creative ads with relevant information were released in Delhi NCR’s leading publications.

The campaign was also showcased on strategically located hoardings and unipoles in Delhi NCR and Gurgaon.

Results

With the efficient use of powerful media vehicles like Outdoor media and Print media impressive results were attained. Response was overwhelming. A great no. of admission queries and leads were generated after the campaign.