To make aware the citizens of Delhi about the annual Airtel Half Marathon

The Roadblock strategy was adopted, where in an entire stretch of a road or a locality is bombarded with single communication. For Airtel Half Marathon, all the means of communication including Unipoles, Public Utilities, Vending Kiosks, Flagpoles, Mini Unipoles & Dustbins on the entire Lodhi Road and the nearby areas, were virtually draped with Airtel communication, leading to an unprecedented experience.

The awareness level was high on the day of participation with more participants than ever, clearly stating that message was home and result was achieved.