Case Study : Air India

Campaign: Promotional-cum-Brand Building

Campaign Period: July 2017 – September 2018

Inventory: TVC

Strategy:

A Promotional-cum-Brand building exercise, which happens to be a pan-India campaign. The TVC was conceptualized and executed by Team Graphisads, led by Mr Sundar Raman – Account Director. The TVC promotes Delhi-Washington non-stop flight, which is a landmark in Indian Aviation history. Bundling it up with IIFA awards, where Bollywood biggies congratulated Air India for its historic feat also did the trick. The TVC is playing at 400+ theatres across India.

TVC

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