F YMonth: August 21, 2019

Why Outdoor still works

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THE EYE CATCHING MEDIA Why Outdoor still works. If the brand searches for the best media options to promote their campaign, the choice is huge now as the emergence of digital media with smart targeting tools and innovations in traditional media does not make outdoor advertising as the top option. But if we gauge deeply, […]

Building Brand Loyalty with Millennials

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Sidhartha, 24 is glued to his mobile 24 x 7 and this is not a new thing among the milennials but what is the striking thing is he doesn’t spend even a minute accessing to the traditional media. Out of choice he doesn’t have television at his P.G house, instead of newspaper he watches the […]